Most have you have heard of webinars, are hosting webinars, or wanting to learn how to create your first webinar for your business, product, or course.
We are visually stimulated beings, so webinars are a must have within your digital marketing strategy.
Another way to reach your audience, and reach all the adult learning styles.
Firstly, I will cover the basics, the what and how, and then dive into the 10 benefits of having your own webinar to enhance your offerings, services and more!
A webinar, also referred to as web conferencing, is a real-time video and/or audio conference held online. This is a useful tool in marketing because it allows you to broadcast and make your presentations available to a larger audience. Webinars also provide a platform for yourself and other attendees to connect and interact together from anywhere in the world.
Webinars can help your business in a variety of ways from acting as a platform to showcase your brand, to creating a marketable product to increase your traffic, build your client list, and create a powerful revenue stream.
There are many ways to host your own webinar. And luckily, there are several free options! Let me go over a few needs for your hosting launch!
Remember to incorporate Facebook Live and Instagram Stories into your digital storytelling.
You will need a service provider to host your webinar. So, I will give you a few of those tools and products below. Some are free, and many have trials.
Do your research, find a plan that matches your budget and audience. If you are a beginner, start out small and increase your subscription as your community grows. Also, find a plan or program that will give you the most for your money, like LeadPages for example. You can create sales funnels and landing pages as well as craft courses, webinars and more! Research!
Easy Webinar Platform
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An ‘Easy’ Yet Powerful Webinar Platform for Marketing & Growing Your Business HD, No-Latency Live Streaming Technology Combined with Evergreen Webinar Funnels to Create the Best All-in-One Webinar Platform for Growing, Selling, and Nurturing Your Business. For Coaches, Consultants, Product and Content Creators.
FREE Google+ Hangouts
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Google Hangouts is a communication platform developed by Google which includes instant messaging, video chat, SMS and VOIP features. It replaces three messaging products that Google had implemented concurrently within its services, including Google Talk, Google+ Messenger (formerly: Huddle), and Hangouts, a video chat system present within Google+. Google has also stated that Hangouts is designed to be “the future” of its telephony product, Google Voice, and integrated some of the capabilities of Google Voice into Hangouts. Users can be messaged by their Google+ accounts
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Leadpages generates leads and sales for your business on the web, in emails, via text messaging, and on social media. Meet the powerful tools that make it possible. Webinars, sales pages, sales funnels, course creation and more!
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Zoom Video Communications is a company operating from San Jose, California that provides remote conferencing services using cloud computing. Offering both meeting and webinar software, Zoom combines video conferencing, online meetings, and mobile collaboration
David Siteman Garland of Create Awesome Courses
Programs in Course & Webinar Creation
John Lee Dumas of Entrepreneur on Fire
Free Webinar Course
Get a Free Training
7 Figure Webinar
Okay there are a few of my favorite courses to support your path with webinars. I highly suggest taking the free webinar course by John as well as the free trainings from David and Lewis. They give you enough information to get you started and launch your product, course or idea. Then take the next step and invest in a mentor who can support you as your rise to success.
These ten benefits to hosting a webinar illustrate just what a webinar can do for your business and how it can increase your profits, brand awareness and buying audience.
1: Convenience/Easy Access
The first major benefit to hosting a webinar is that it’s a virtual meeting, and available to a global audience. Where there is wi-fi, there is a connection, be it through a mobile device, or presented through a projector to your staff.
“Webinars are a convenient way to increase awareness through a virtual world.” @travenmeyers
Often webinars are available in real-time, as well as ‘replay’ after they launch, which gives the viewers an opportunity to be active when live, or on their own time with a replay.
The replay option is a great opportunity for the host to create a free offering to your audience through email, social media, or your personal or business website.
It is also convenient because you can host a webinar from your home or office and don’t have to rent a space which is costly.
Creating a webinar, especially one that includes video as opposed to just audio, puts a face to your brand, and is a great way to self-promote and build credibility. This type of webinar will help give you exposure in your niche as an influencer within your chosen field or industry.
The webinar itself also helps your brand recognition by providing a platform to discuss what you are, and who you are, as well as the services and products you offer.
By doing this, you will create an intimacy, and transparency through a mindful self-promotion of your mission and or services. Be clear in your digital storytelling.
3: Cost Effective
Webinars are the most cost-effective ways to highlight your brand, increase traffic, and gain new clients.
Hosting a webinar is the way to go. It’s cost-effective because you can host a webinar from your home office and save on renting a space, equipment, and hosting a large audience.
Webinars are easy enough to broadcast from your computer or mobile device with:
- Internet Connection
And a solid video platform like Google Hangouts, Zoom, or YouTube Live.
*TIP: Use Zoom with Facebook Live to create your webinar presentation. There is a split screen option so you can see your beautiful face while you educate your market as well as share your slides or content.
4: Training and education
Putting on a webinar doesn’t have to be a general discussion of your brand, it can also provide specific content such as training or education. Since webinars are held online you can educate your audience on a specific topic or hold a how-to session to further support a product, course or service you offer.
Hosting a webinar that explains a complex concept is a great way to promote the brand, increase credibility, and boost your profits or sales.
It’s also a great opportunity to interact with your audience and answer any lingering questions that aren’t quite explained in an FAQ.
Training and educational based webinars are the most popular within all fields, whether it is fashion, or safety compliance.
5: Increase brand awareness
By hosting a webinar you create brand awareness and customer loyalty. It’s an attractive way to build your brand storytelling, and recognition as well as deliver premium content through education.
6: Build a bigger audience and email list
In addition to increasing your profits, hosting a webinar is a great way to build your audience and your contact list. The webinar, whether a paid event or free service will help your brand stand out in your field and will reach an audience beyond your current customer base.
Webinars also have a discussion component which gives you a platform to interact with those new to your brand where you can answer questions, provide links to products and services, and add clients to your contact list.
*TIP: A great service provider for linking your webinars to list building is LeadPages and Optin Monster.
Okay, you have used your webinar to use your brand voice in your niche, you are an expert in your field, and working towards being an influencer. Now you need to repurpose your webinar into other products and visual aids. I have mastered the art of repurposing, and have greatly benefited.
We all learn and absorb differently. So we need to serve our audience in a way that attracts their learning styles. For instance, for the visual learners, they may not respond to an audio webinar or podcast, but will engage with a slideshow or video presentation. Or you have a learner that prefers audio vs. visuals, and would enjoy a soundcloud or podcast version of your webinar.
Here are a few ways you can convert and repurpose your webinar into powerful content. An increase your online presence, and who doesn’t want that?
- Repurpose into a soundcloud or audio post/clip
- Repurpose into a slide show presentation and upload to slideshare.com
- Repurpose into a video for social media and YouTube
- Repurpose into an infographic
- Repurpose into an article or blog post
- Repurpose into a mini course
- Repurpose into a replay optin-in/give away product
- Repurpose into a PDF, E-Book or Mini-Guide Book
- Repurpose into social media images
8: Creates a source of income
Webinars are a great way to create a source of income, especially if you are teaching a new skill or providing information about a specific topic.
Many people will purchase your webinar to view the live event, and others will buy access to the event after the fact if your content is unique, interesting, adds value, and represents the brand effectively.
Webinars will not only create income during the initial launch but are a great way to add income later, and work as a freebie to entice new clients.
9: Communicate with clients
Another way webinars benefit your business is by creating an online platform to communicate with clients.
The webinar itself broadcasts new ideas and supports your brand’s identity, but also provides an online discussion that continues the conversation beyond the webinar content.
You can communicate with prospective clients through the marketing campaign on social media and in the discussion boards during the webinar, as well as create private facebook groups, beta groups and surveys.
10: Adds value
Lastly a webinar adds value.
Through the topics you discuss, and the services you provide.
Webinars give you the opportunity to showcase what your brand represents and strives for.
A webinar is more than just a one-time event, it’s a great opportunity to physically represent your brand, illustrate what you offer, and show a worldwide audience how they can benefit from working with you, and your company. A transparent digital storytelling of who and what you are, and how you can serve your audience in the most meaningful way.
Phew, that was a long one. Webinars are important. I have spent over 20 years designing presentations, courses and instructional videos for companies, and institutions who make their mark by educating through visual means.
At one time an expensive venture has now become inexpensive for everyday web users. You can create beautiful and engaging webinars today, by using free programs like Google Hangouts. You’ve got this, it’s time to share your greatness, tell your story and rise above!